Branston & ‘that christmas’
01
challenge
Branston is a holiday favourite for many shoppers, making Christmas the perfect time to reconnect with loyal customers and attract new ones. This festive moment offers a unique opportunity to inspire both new and lapsed shoppers to rediscover the brand.
02
insight
In partnership with Netflix’s enchanting new animated film, That Christmas, based on Richard Curtis’s beloved children’s books, Branston has embraced the film’s theme of togetherness to strengthen its emotional connection with shoppers. The brand taps into the season's spirit by aligning with this heartwarming story, encouraging shoppers to integrate Branston into their family holiday meals.
03
idea
Develop a festive campaign focused on togetherness:
Limited-Edition Label
I designed a festive limited-edition label to help Branston elevate their shelf presence and bring attention to the collaboration.
In-Store Activations
A standout promotion in Sainsbury’s launched early, featuring snow-capped displays and a chance to win a “Christmas to Remember.”
Ongoing Engagement
More festive activations, including the nationwide release of limited-edition personalised jars designed to inspire holiday excitement and drive purchase.
