create Ta-daa! with tilda
01
challenge
Many Millennials feel stuck in routine yet are eager to explore new culinary experiences. However, time constraints and the fear of failure often hold them back from trying something new.
02
insight
An opportunity emerged to empower this audience with quick, reliable meal solutions that deliver both flavour and a sense of accomplishment.
03
idea
The "Ta-Daa with Tilda!" campaign was created to spotlight Tilda's flavoured steamed rice as the ultimate ingredient for transforming any lunch or dinner into a dish to be proud of in minutes.
Shopper Campaign
Spanning the entire shopper journey, the campaign featured bold creative assets and a promotion offering a flavour-filled holiday for two, along with 80 prizes awarded over 80 days.
Social Campaign
On TikTok and Instagram, the focus was to drive awareness of the promotion and demonstrate product usage through easy recipes.