In my previous role as a Graphic Designer’ at an NLP company dedicated to driving positive change through gamified experiences, I was responsible for a range of design and content creation tasks that honed my attention to detail and versatility as a designer. I developed internal document templates and played a key role in refining the company's brand guidelines, ensuring a consistent and cohesive visual identity. Additionally, I designed client presentations, created motion graphics, and filmed podcast content for clients, which included editing and audio mixing.

During this time, I also earned my NLP Practitioner certification, which enhanced my communication and client relationship skills. These experiences have strengthened my ability to translate complex ideas into clear, engaging designs, and have deepened my understanding of how to craft visuals that resonate with audiences and clients alike.

At a leading brand agency specializing in FMCG, I had the privilege of working with renowned brands like Coca-Cola, Oral-B, and Budweiser. During my internship, I was entrusted with designing creative assets across multiple touchpoints, including packaging, promotional materials, and presentation boards, ensuring each piece effectively engaged audiences. This role allowed me to develop a keen understanding of how to craft designs that resonate with consumers and align with established brand identities.

Through hands-on experience, I gained valuable insights into the complexities of printing on various materials and products, further refining my technical design skills. This exposure to diverse design challenges deepened my expertise in brand consistency, production processes, and visual communication—skills that continue to inform and elevate my work as a more experienced graphic designer.

At a global bodywear consultancy specializing in product development, manufacturing, and marketing for lingerie, swimwear, and activewear brands, I was responsible for creating compelling social media content for a variety of clients. My work ranged from dynamic animations for the swimwear brand Adriatika to eye-catching social templates for the fashion-forward clothing brand Frankie Lane.

I focused on developing unique, branded social animations that captured attention and crafted Instagram Reels designed to stop the scroll and drive engagement. This experience strengthened my ability to create content that resonates with target audiences and aligns with brand identity, while also expanding my knowledge of social media trends and platform-specific design best practices. These skills have further honed my expertise in designing for digital spaces, allowing me to deliver engaging, results-driven visuals that elevate brand presence online.

While studying at university, I led a successful pitch against over 15 skilled peers to adapt the imaginative story ‘You Can’t Climb the Stairs in a Princess Dress.’ Selected by the author and Head of Design at Northern Bear, I was entrusted with bringing this vision to life through dynamic character design and compelling visual storytelling.

In this role, I honed my ability to conceptualize and execute designs that capture the essence of a narrative. My work included developing distinctive characters and crafting a visually striking cover that invited readers into a world of creativity and reimagined expectations. This experience sharpened my illustrative skills, deepened my understanding of audience engagement, and solidified my ability to deliver polished, cohesive designs under creative direction—all of which contribute to my expertise as a graphic designer with a strong illustrative approach. An article is showing this project is available to read here.