yeo valley purest protein
01
challenge
Yeo Valley aimed to drive awareness and consideration for its Greek Recipe range (0% & 5%) by positioning it as the ideal high-protein choice for fitness enthusiasts. The goal was to engage active consumers and reinforce the role of Greek yogHurt in recovery and sustained energy.
02
insight
Health-conscious shoppers seek natural, high-protein options to support their fitness goals. With a growing focus on post-workout nutrition, the opportunity lay in highlighting Yeo Valley’s organic credentials and high protein recipe.
03
idea
The campaign introduced the tagline “Our purest protein for miles,” reinforcing Greek yoghurt’s benefits for endurance and recovery.
Brand Ambassador
Partnered with GB modern pentathlete Charlie Follett to authentically showcase the product’s role in an active lifestyle.
Engaging Digital Content
Created dynamic 15-second and 6-second videos highlighting the yogurt’s high-protein benefits, targeting health-conscious consumers on digital platforms.
In-Store Activations
Rolled out eye-catching shopper marketing across key retailers, ensuring strong visibility and driving purchase consideration at the point of sale.