Webbox Naturals brought to Life in-store
Webbox Naturals needed a targeted and impactful shopper campaign to stand out in-store and encourage shoppers to choose their high-quality cat food amidst a sea of competitors. With its natural ingredients, affordable price, and a 100% satisfaction guarantee, Webbox Naturals offers a compelling blend of taste and value—a message that demands attention.
To highlight these unique selling points, the line ‘Get the MEOW factor’ perfectly captured the brand’s ethos of affordable luxury and irresistible taste.
This key visual was adapted into multiple shopper POS and digital formats, ensuring engagement across the shopper journey. A standout feature was the digital six-sheet display I animated, which brought the MEOW factor to life as shoppers entered the store. The footage of the curious cat interacting with the animated butterflies and bees of the Naturals brand captured attention as shoppers entered the store.
The campaign launched in Sainsbury’s on 21st February, bringing Webbox Naturals to feline fans everywhere. It’s time to grab a pack and see the buzz for yourself!
