SlooOW A Taste of Artisanal Bread at Home

Excitement was in the air as my first digital campaign for SlooOW launched. Based in the Netherlands, SlooOW specialises in organic, part-baked bread, offering baguettes, and rolls with a golden crust and artisanal quality.

After a 24-hour rise time, each loaf is part-baked in a stone oven to achieve its signature texture, then finished at home by shoppers in just 12 minutes. It’s the perfect combination of craftsmanship and convenience, bringing bakery-level bread straight to the table.

The task was to drive awareness and consideration during key purchasing moments, starting with Easter and returning later in the summer. To highlight SlooOW’s exceptional qualities, the campaign nods to Easter gatherings and summer celebrations, creating a sense of occasion around every loaf.

Working with fantastic production partners in a charming Bristol location, the process of SlooOW bread from bakery to table was brought to life through an aspirational and visually stunning video.

The campaign ran across Facebook and YouTube in the lead-up to Easter, targeting SlooOW’s core audience.