The Secret to Scroll-Stopping Content for Ocean Spray
Creating compelling social content for Ocean Spray’s Instagram and TikTok accounts is all about striking the right balance between authenticity and brand presence. Today’s social landscape is shifting, with audiences becoming more attuned to overly polished brand content and tuning out anything that feels too corporate. The challenge? To create visually engaging, platform-native content that feels natural yet unmistakably Ocean Spray.
The process begins with storyboarding. Every piece of content starts with a clear vision, mapped out in a way that ensures alignment with brand messaging while embracing the lo-fi, influencer-style aesthetic that resonates so well on social platforms. Once approved, these storyboards dictate the next steps: either heading into a shoot to capture fresh footage or diving straight into animation. Combining animation with real-life imagery (whether from planned photoshoots or existing assets) helps keep the content varied, engaging, and flexible.
A key approach in this work is landing the message early and branding consistently, but in a way that feels organic rather than intrusive. This means integrating branding naturally within the flow of content, ensuring that Ocean Spray’s presence is clear without feeling forced. Whether it’s a TikTok video or an Instagram Reel, the aim is to capture attention immediately, drawing viewers in before they have the chance to scroll away.
Beyond individual posts, there’s a bigger picture, building memory structures over time. The strategy is not just about one-off viral moments but about consistently reinforcing Ocean Spray’s identity through an ‘always on’ approach. Instead of relying solely on organic reach, which can be unpredictable, well-crafted content is utilised as part of a paid reach plan. This ensures that Ocean Spray remains visible to a broad audience, consistently reinforcing brand recall in an engaging and meaningful way.
Ultimately, this fresh, strategic approach ensures that Ocean Spray’s social content remains relevant, engaging, and effective. By combining animation, influencer-style footage, and a platform-native feel, each post serves a purpose further creating stronger connections and keeping the brand top of mind for consumers in an ever-evolving digital space.
