when hunger calls, grab a walls
01
challenge
Wall’s aimed to increase awareness and product trial for its sausage rolls, requiring a campaign that would cut through the noise and engage audiences in a fresh, memorable way.
02
insight
When it comes to sausage rolls, Wall’s is the standout choice. The challenge wasn’t just driving awareness but getting the product into consumers’ hands—because once they tried it, they’d keep coming back.
03
idea
To capture attention in a unique way, a campaign was developed using surreal, Monty Python-inspired visuals. The creative process began with playful hand-drawn doodles over stock images, evolving into a dynamic animated narrative.
Animated Campaign
The concept “When hunger calls, grab a Wall’s” was brought to life through quirky animated ads on Meta and YouTube, featuring humorous, exaggerated hunger-driven scenarios.Social Engagement
A ‘Hunger Games’ challenge on On The Tools trade site encouraged user participation, amplifying reach.Product Trial
To drive hands-on engagement, 10,000 free jumbo rolls were distributed via digital couponing.
04
Results
The campaign delivered exceptional results, the digital ads reaching 12 million people and boosting value sales by 45%. Most importantly, it put Wall’s sausage rolls into 700,000 new hands, securing trial and future loyalty.