Gressingham duck recipe booklet
01
challenge
Gressingham Duck aimed to inspire confidence in cooking duck at home by providing a recipe booklet with practical tips, recipes, and wine pairings. The booklet needed to highlight duck’s versatility and premium quality, appealing to both novice and experienced cooks.
02
insight
Duck is often seen as complex to cook, but with the right guidance, it becomes an accessible and versatile option for everyday and special occasions. A well-crafted booklet could demonstrate duck as more approachable while enhancing Gressingham’s brand as the go-to choice for quality meals. The booklet also presented an opportunity to strengthen brand loyalty by inspiring customers to use Gressingham Duck as their go-to choice for high-quality, versatile meals.
03
idea
A dual-format recipe booklet was created to inform and inspire:
Content
Clear cooking tips, diverse recipes, and expert wine pairings were combined with stunning visuals to reinforce Gressingham’s premium positioning and make duck approachable for home cooks.Formats
A sleek printed version complemented an interactive online version, optimised for mobile and desktop, featuring easy navigation. View here.Design
A modern, clean aesthetic aligned with Gressingham’s brand identity, making the booklet practical and aspirational.
The booklet successfully positioned Gressingham Duck as a trusted authority, encouraging customers to explore duck as an everyday culinary choice.