Wall’s Scotch Egg World Cup

When tasked with driving awareness of Wall’s Scotch Eggs within Morrisons during the FIFA World Cup, the challenge was clear, stand out during one of the biggest snacking moments of the year. With all eyes on the tournament, the campaign needed to be just as exciting as the action on the pitch.

The strategy focused on reaching Wall’s core audience through paid Facebook ads, running over two weeks to coincide with the group stages. To break through the noise, a playful, football-inspired approach was the winning tactic. A bank of football puns set the foundation for a trio of fun, light-hearted animations designed to grab attention and remind shoppers to stock up on Wall’s Scotch Eggs.

Each animation was crafted with Morrisons shoppers in mind, blending humour and football references to create a campaign that felt fresh, fun, and highly shareable. The goal was to inject some unexpected energy into social feeds, making Scotch Eggs an unmissable matchday snack.

To boost engagement, a competition invited followers to comment with their dream Eggland squad for a chance to win a Wall’s matchday snack pack. The response was incredible.

This campaign was a joy to create, proving that with the right mix of creativity, humour, and smart targeting, even the humblest of snacks can steal the spotlight during a major event.