Koko New Packaging Launch

Bringing fresh energy to Koko’s dairy-free milk and yoghurt range, a series of short animations was crafted to announce the brand’s new packaging on social media. The brief focused on creating engaging, visually striking content that reflected Koko’s vibrant and plant-based ethos while highlighting the updated designs.

The animations centred around the clean, colourful, and inviting look of the new packaging. Smooth transitions and playful motion graphics brought the products to life, emphasising their refreshing appeal. Each animation was tailored to suit the quick, scroll-stopping nature of social media, ensuring maximum engagement from Koko’s target audience.

By integrating the brand’s signature paint splash, the animations effectively communicated the evolution of Koko’s packaging while reinforcing its key brand assets. The result was a campaign that celebrated the refreshed look and resonated with the Koko’s community across all platforms.